Hollywood A-listers Megan Fox and Clive Owen attended the latest in a series of international launches for the Vertu Constellation luxury smartphone that took place at the Volkhonka Art Centre close to Kremlin.

Alongside Megan аnd Clive, the cream of Russian society gathered fοr thе evening and were able to admire thе nеw touchscreen smartphone bу Vertu. Among the guest attended the event was Oleg Tabakov, Marina Golub, Victor Gusev, Vera Glagoleva, Andrey Malakhov, Boris Notkin, Elena Ischeeva, Anastasia Makeeva and Gleb Matveychuk, Alexandra Serova , Alice Tolkacheva, Bozena Rynska, Gennady Yozefavichus, Egor Pazenko with the wife, Ekaterina Klimova, Miroslava Karpovich, Ekaterina Volkova, Irina Medvedeva, Oxana Kuituzova, Polina Filonenko, Snezhana Georgieva, Victor Drobysh with the wife.
Thе evening wаѕ hosted bу Ivan Urgant and Vladimir Pozner. The singer Anastacia performed some of her best songs.

The Vertu Constellation offers an unrivalled range of category leading exclusive services on a handset that strikes the perfect balance between modern technology and luxury craftsmanship.

Perry Oosting, Vertu president: «We are delighted to present our first touchscreen handset in Moscow, enabling us to share our exceptional passion and expertise in mobile phones, craftsmanship and exclusive services with one of the most important markets for the luxury industry»

The market leader in luxury mobile phones, Vertu prides itself on being a pioneer of delivering relevant, tailored luxury information and services direct to a mobile handset through Vertu Concierge and continues to expand this proposition to deliver an unparalleled customer service.

Vertu, the market leader in luxury mobile phones, has unveiled its latest smartphone, Constellation. Created to seamlessly complement and enhance a discerning lifestyle, the Constellation touchscreen model strikes the perfect balance between an unparalleled art of craftsmanship and modern technology offering an unrivalled range of category leading exclusive services.

Perry Oosting, President of Vertu said, “Vertu is delighted to present the launch of its latest smartphone, Constellation. Vertu has as always applied its values of an authentic, tailored, luxury experience to our latest smartphone, creating a touch screen handset that is as functional as it is beautiful. At Vertu we are continually recognising the needs of our customers through the development of Vertu Concierge. This is showcased through an exclusive range of carefully curated apps to ensure that the Vertu exclusive services and information are at your fingertips more than ever before.”

Vertu prides itself on being a pioneer of delivering relevant, tailored luxury information and services direct to a mobile handset through Vertu Concierge and continues to expand this proposition to deliver an unparalleled customer service.

Registering a Vertu handset provides access to an array of exclusive services designed to ensure that a Vertu owners life is beautifully arranged. At the heart of these exclusive services is the independent concierge service, designed to meet the needs of Vertu’s discerning customers. Vertu owners will receive expert assistance, recommendations and priority bookings around the clock. Vertu Concierge can arrange anything from bespoke gifts to money-can’t-buy events and experience and are 100% committed to fulfilling a Vertu owner’s every request.

Vertu Concierge can be accessed via a dedicated key on the handset, which when pressed displays options for Vertu Concierge or Vertu Technical Assistance and also whether the user would prefer contact by email or voice call for technical assistance; the phone numbers and email addresses of these services are preloaded. With global experts based in city hubs around the world, Vertu Concierge provides dedicated and independent lifestyle assistance, 24 hours a day, worldwide, in eight widely spoken languages.

Building on the exclusive services offered by Vertu is the effortless and intuitive navigation experience, enhanced by a range of carefully curated apps to ensure that the Vertu exclusive services and information are at the customer’s disposal in an instant. The Concierge Live app conveniently displays a real-time status update of customers requests to guarantee absolute peace of mind.

Vertu has also established unique relationships with a number of world class partners to provide Vertu owners with exclusive services, expertises and access:

Identifying the demanding business travel schedules of Vertu owners, a generous global network of private members’ lifestyle and business clubs have been created for customer’s complementary use. Each a force in its own city, together an unbeatable benefit for use around the world.

These specially selected clubs take a full service approach to their members – all offering an array of excellent bars, dining and business facilities with meeting rooms and other essentials.

Club access allows use of a particular club at least once a year on a complimentary basis, often more. With this network, customers have the privilege to extend the same invitation to a guest of their choice.

Vertu has extensive knowledge and relationships around the world to specially select the clubs which are most relevant to the needs of our customers - that means correct location, excellent service and facilities.

The collection of clubs will be continually enhanced while the app will always encompass the most updated list. Vertu Concierge can also provide its customers with information on the club most appropriate for their needs and make the reservation when ready.

As a Vertu owner, direct access is also given to Berry Brothers and Rudd, Britain’s most well established and respected wine and spirit merchant, who provide an experienced team of fine wine advisors, each offering a personal service, offering quality advice and assistance. In essence, customers will have the ultimate Sommelier at the touch of a button.

Berrys’ are well renowned for hosting the best tasting and educational events on the wine calendar, often with representatives of some of the finest winery’s in France as guest presenters. As an exclusive to Vertu owners, Berrys’ will be hosting additional dates to these highly sought - after events in the UK, Asia and the USA.

As another exclusive, Berrys' can also offer first refusal on some unique collectable products such as Jeroboam and Imperial bottles from top producers around the world. Vertu owners can also avail of the exclusive ‘Identify a Bottle’ feature to photograph any wine bottle label and send it directly to the Berry Bros & Rudd’s fine wine team whereby based on the instruction given can reply with tasting notes, purchasing advice or alternatives which may be of interest.

Further tailor made services and apps are also on offer for Vertu owners such as that by Protector Services Group who are devoted security specialists dedicated to every Vertu owner’s personal safety while offering exclusive services such as personal and corporate risk management, asset protection and recovery, wealth preservation and personal security. As a Vertu owner you have unlimited, and in some areas exclusive high level access to PSG’s expert consultants dedicated to providing you with best in class services and support based upon your desire for comfort, safety and security.

Vertu City Brief is a global digest of information, recommendations and protocol in 200 key city destinations worldwide. Having grown in strength since its launch in September 2009, it is independently written and updated by Vertu experts in their respective fields showcasing the finest restaurants, hidden gems and the latest places to be seen on arrival in a new city. Vertu City Brief is currently available in English, French, German, Italian, Arabic, and Russian and simplified Chinese.

Vertu Select is the on-device window into a rich collection of highly curated original content and opportunities, designed to inspire and entertain the Vertu customer. This perfect blend of global and regional relevance is available in eight languages. Everything is independently sourced for Vertu, by Vertu, ensuring that customers receive the very best information, directly to the Constellation handset. Opportunities are then made a reality by contacting Vertu Concierge.

Constellation performs on all levels, not only in terms of material performance and unparalleled customer services but also in terms of its technical specification. Constellation is a truly global product with quad band GSM, penta band WCDMA, HSDPA coverage. Combined with hi-speed WLAN, Constellation keeps the user connected wherever they are in the world. User memory is 32GB of fixed user memory ensuring plenty of storage for documents and images while on the move.

Constellation features a 3.5” nHD brilliant, high contrast AMOLED display for clarity of viewing; the handset also offers a 3.5mm audio/video socket for larger viewing of films, images, presentations and emails. Other technical specifications include Bluetooth with A2DP, an FM radio, free global maps and navigation by Assisted GPS with Accelerometer and Digital Compass.

Constellation also offers access to personal, business and Vertu email, Office attachment viewers such as Word, Excel and PowerPoint; blogging, social networking clients, web browser, photo and video editor as well as swype predictive text.

Elegant simplicity is at the core of its design ethos. Each Constellation is hand made by a single craftsman using only the most state of the art technologies and manufacturing techniques, emphasising Vertu’s continued commitment to quality assurance. High performance materials are used in the curation of this product, such as a single piece of flawless 3.5” HD multi-touch sapphire crystal for the screen, an 8 megapixel camera with an intricate ruby surround on the shutter key, polished ceramic pillow, surgical grade stainless steel with satin and polished finish, highest quality leather on the back plate of the phone as well as Vertu’s unique high fidelity sound system.

With Vertu’s Constellation, a door is opened to a world of exclusive privilege to discover a life beautifully arranged.

A pioneer in Haute Couture mobile phones, today Christian Dior is launching the new Dior phone: a compact, high-performance luxury touch telephone. Easy and intuitive navigation and the perfect measurements for slipping into even the smallest purse. With its world of pictures and sounds, the new Dior phone is a marvel of elegance and highly sophisticated, expert craftsmanship.

A real work of art, a reflection of the Dior spirit

“I wanted to be an architect,” said Monsieur Dior. He was one. The architect of the New Look, the silhouette that revolutionized his age. Today the Dior phone is a real architectural gem, with complex and intelligent constructions: 99 pieces assembled by hand in a French workshop where the finest and most precious materials – sapphire crystal, steel, gold, diamond, mother-of-pearl – combine with the subtleties of inlaid work and fine jewelry. A technical feat on a par with the Dior caning motif chiseled in the signature sapphire crystal to produce an incredibly luminous effect. Caning, one of the house’s famous codes, is reminiscent of the Napoleon III chairs on which Monsieur Dior’s clients sat during his first show in 1947.

Dior phone touch encapsulates Christian Dior’s heritage of luxury and expertise down to the tiniest detail. It is adorned in sapphire crystal in the couturier’s cult colors: Glamorous Black, Dazzling Red, Pure White, and Shanghai Blue. Another of the brand’s hallmarks, the Dior oval becomes animated each time a number is dialed. An exceptional object of this kind needed a fitting setting: the case for the new Dior phone is made of supple leather, topstitched with the caning motif in a nod to Dior fine leather goods.

Icons, sound effects… the Dior universe comes to life

Dior phone touch takes you wherever the Dior spirit blows. Browse the menus and applications to discover the House of Dior’s world and the unique atmosphere of 30 Avenue Montaigne; a moving stroll through history and time, from the fifties of Monsieur Dior to the present day. Even the Twitter, Facebook, Google, YouTube and Blogger icons are surrounded by a thin white line like the street nameplates in Paris.

Each function has a surprise in store. Camera, video, gallery, animations: each icon immortalizes on Polaroid a moment in Monsieur Dior’s life. The creative studio, fitting sessions, the backstage buzz: a journey into the legend and magic of the collections. Everything is symbolic, even the sound effects. Each ringtone and touch tone has been exclusively composed by an audio designer. The titles and the rhythms have been designed to evoke the spirit of Dior. Muguet, New Look, Tapis Rouge, Montaigne… an immersion in the very essence of the House of Dior and its legendary years. Dior phone touch is a real privilege for those who love Dior and luxury.

A gem in the palm of your hand, an alter ego

103.1 x 50.3 x 12.2 mm, 137 grams: the compact new Dior phone has the perfect measurements for nestling in the palm of a woman’s hand. Elegant, intelligent and ultra-sophisticated, it is able to meet any desire for enhanced communication or information: what’s the latest on the stock market? What’s the weather going to be like? A Paris-Shanghai return trip? A work of art and incredible expertise, in which tradition and technology have pulled off their bold gamble…

When Swiss Watchmaking Heritage meets Avant-Garde Technology

What happens when a Swiss watchmaker, world renowned since 1860 for its skilled workmanship, precision engineering and avant-garde design, extends its savoir-faire to the leading edge of 21st century communication technology? The answer is the TAG Heuer LINK, the first Swiss luxury touchscreen smartphone, operating on Android.

TAG Heuer LINK: A World Premiere

The TAG Heuer LINK is the ultimate communication tool. Swiss-engineered, French-built, and powered by the world’s most advanced operating system, it shares the core values of every breakthrough TAG Heuer creation: advanced design and materials, peerless handassembled and finished craftsmanship, unsurpassed reliability, and a total commitment to the avant-garde.

The first luxury smartphone with a tactile screen, it is also the first equipped with upgradeable Google Android software, meaning unparalleled access and connectivity. Android’s ability to switch quickly between applications brings incomparable multitasking power, making the TAG Heuer LINK one of the fastest phones on the market: menus open at lightning speed, tabs are super responsive, web pages load with virtually no lag time, and access to news and weather widgets and Skype messaging is instantaneous. A superlative design object and a powerful resource, a pleasure to hold and delight to use, the TAG Heuer LINK is essential equipment for adventurers, sportsmen and business executives. With it, a world of exclusivity and prestige is, literally, at your fingertips.

TAG Heuer LINK: Mastering Speed with 1 GHZ of processor power

When TAG Heuer launched the MERIDIIST in 2008, the world’s first Swiss-engineered communications instrument, it mastered an entirely new realm of high technology. The TAG Heuer LINK, the world’s first Swiss-engineered smartphone, enriches the offer even further. Unlike anything else on the luxury market, the TAG Heuer LINK is a high-performance machine of unprecedented functionality. Extreme reliability and robustness are guaranteed through a battery of quality tests well exceeding industry standards. Stand out features include lightning-fast connectivity, 16-million color screen resolution, a large 3.5’’ display, a high-definition 5-mega-pixel auto-focus camera, 11 hours of music play time, and, through its avant-garde Android operating system, download access to over 250,000 applications. It also comes fully loaded with a host of TAG Heuer add-ons: customized screen designs, widgets, animations, wallpapers, icons and ring tones.

Swiss Watchmaking tradition allied with the latest in hi-tech telephony

The TAG Heuer LINK is instantly recognizable as a top-end TAG Heuer product, avant-garde both for its ergonomic design and its very contemporary elegance. Motion, purity, curve, precision, a shimmering dynamism in its form and silhouette — these are its signature values. The luxury handset is composed of classic watch components and cutting-edge technology. Fully shockproof, the body is engineered like the case of a TAG Heuer watch. As airtight and locked-down as a strong box, it provides full protection of the precious contents — your videos, photos, files and data — sealed in its interior.

Other signature TAG Heuer references include the screws on the handset’s reinforced chassis, which echo those on the casebacks of TAG Heuer chronographs. The unique autolock system on the side, which gives quick access to the SIM card, the connection port and the memory card, sports the TAG Heuer’s shield in black lacquer and looks like a classic TAG Heuer timepiece crown.

A luxury design object of ultimate prestige and performance

Luxuriously crafted and detailed, the TAG Heuer LINK incorporates the most prestigious materials and advanced components in the watchmaking and automotive worlds, including black PVD, diamonds and rose gold. The mirror-polished and fine-brushed stainless steel is premium grade surgical 316L, corrosion-resistant and hypoallergenic. The big display front is made from visually stunning, lightweight, and highly damage-resistant Gorilla glass®. The exclusive, hand-worked coverings are in calfskin, alligator or lizard. Every material, precious stone and exotic skin or leather is sourced within the strictest industry standards.

Exclusively launched in TAG Heuer retailers in July 2011, the TAG Heuer LINK is the essential work hard/play instrument, ideal for business and entertainment. Like the watchmaking heritage that inspires it, it delivers avant-garde luxury with uncompromising strength, precision and reliability. A communications instrument of uncompromised calibre and capabilities, it shares the pinnacle of high-performance engineering and innovation with its partner, the MERIDIIST. Like it, the TAG Heuer LINK seriously upgrades the way the world connects.

The presentation of the Constellation Quest Brown was the perfect reason to invite customers and friends to the Vertu Store, Frankfurt.

... and what goes best with the rich brown leather of the battery cover of the new Vertu model? Finest chocolate truffels handmade live at the event by an excellent pâtissier.

Accompanied by super fresh strawberries and ice-cold champagne it was the perfect place to spend a relaxed Saturday afternoon with great talks, interesting people and exclusive products.”.

Vertu, the leading manufacturer of luxury mobile phones has launched a carbon fibre edition of its Constellation Quest handset. Engineered using high performance materials combined with luxury finishes, Constellation Quest Carbon Fibre takes its inspiration from the world of motorsport and aeronautical design.

“Constellation Quest Carbon Fibre is Vertu’s first product to combine its smartphone technology with this most contemporary of design materials,“ said Perry Oosting, Vertu President. “The result is a product that gives those customers who prefer the sporting aesthetic the opportunity to have a qwerty device incorporating the latest business tools.”

Constellation Quest Carbon Fibre features a matte black PVD body with detailing in polished stainless steel or polished 18 carat gold. Surrounding the pillow, the polished stainless steel or gold detailing features a new step-design, unique to this product, giving a more geometric styling to this component. The navigation key is finished in polished black PVD, as are the turn key, flash and lens surrounds, forming the essential design DNA of Constellation.

Vertu has crafted the pillow and battery cover from lightweight, ‘2X2 / 1K’ carbon fibre. Using a two strand over two strand construction, with each strand comprised of 1000 fibres, this carbon fibre finish has been chosen specifically for its outstanding uniformity and depth of weave. It is therefore exceptionally pleasing to the eye. Positioning of Vertu’s V logo in the pillow has been achieved by precision drilling into the carbon fibre’s resin coating and then filling with a UV resistant ink.

The phone’s nose and chassis are finished in black pyramid embossed leather, a finish that is entirely new to Vertu. This material combination of embossed leather and carbon fibre creates a striking visual and physical tactility. Complementing the aesthetic of this new model are two new software themes which feature representations of the carbon fibre and pyramid embossed leather seen on the phone’s outer.

Constellation Quest Carbon Fibre benefits from the Vertu Lifestyle Services for which Vertu is renowned. Unique, independent and carefully tailored to the needs and desires of each Vertu customer, at the heart of these services is Vertu Concierge, offering lifestyle assistance and enrichment, accessible via the dedicated button on the handset.

Constellation Quest Carbon Fibre will be available from June 2011 from Vertu stockists worldwide.

Made-to-measure customization, down to the finest and most personal material details, allows dedicated clients to craft their Versace Unique to the specifications of their unique desires.

Available in the most exclusive Versace boutiques worldwide from Spring 2011, the concept seamlessly blends the tradition of Haute Couture craftsmanship and the future of luxury mobile technology. With an extensive proposition of leathers and materials such as 18 carat gold, high-tech ceramic, lacquer and diamonds – as well as monogrammed engraving on the rear camera plate – a Bespoke Versace Unique brings the hands of artisans to work exclusively for one product, for one personality, altogether in one standard of peerless quality.

The Luxury of Choice

In-the-know and VIP clients tend to demand only the best in personalized service.
The Versace Unique Bespoke caters to these aesthetes, who embrace their own desires, and who are also open to temptation. The privilege of personal choice is a truly unique experience.

The creation of Bespoke Versace Unique touch screen begins with a conversation. A dedicated portfolio book guides the conversation between the Versace representative and the client, providing an overview of the steps involved in the personalization process. This handmade black portfolio features a smooth outer encasing and is lined with Odeon cloth in the interior that reveals Versace sensuality. From the very first page, the stamped Versace logo appears along with the iconic Medusa, that in further pages lead to an example of Donatella Versace’s very own design for herself – an introduction to what lies ahead for clients seeking a product uniquely their own.

The portfolio presents the complete collection of noble materials and refined finishings available for customizing the external components of the Versace Unique. It features a novel removable plate to display the samples, so that clients can touch and experience the material choices.

It is as if one were at Maison Versace, behind the scenes at the design table, one step away from the process of creation.

The Personalized Touch

A Bespoke Versace Unique touch screen mobile phone stands alone from every other model in the world.
Its style will be entirely exclusive, entirely unique: among 1000 possibilities to create your own mobile phone.

Choice begins with the battery and antenna cover in selected leather, the ultimate natural medium for expressing character. Versace has partnered with l’Atelier du Bracelet Parisien, an artisan leather strap workshop in Paris, France, that is a true Parisian secret; just steps away from Rue Saint-Honoré.

A choice of 40 exotic skins from python to ostrich and stingray along with those already in the Versace Unique collection such as alligator and lizard. An even further expansion of options is available upon request. The special tanning techniques embellish each colour, texture and finish with a rich purity, brilliance and nuance.

The front frame and bottom bar are the face of Versace Unique, and this material echoes also on the rear camera plate and loudspeaker. Seven customization options include pure stainless steel, rose gold or yellow gold plated, black or brown PVD treatment on stainless steel, and a light or full set of inlaid diamonds or pink sapphire in various stones and settings for a true jewellery piece. A light setting imbeds 120 diamonds while a full set features 1130 diamonds paved into the stainless steel housing.

The front inserts into the main frame that surround the smoked crystal 60 carat touch screen express more subtle dimensions of character in either majestic gold, modernist lacquer, or authentic ceramic.

Ceramic in black and white as well as lacquer in six colours are already modelled in the current collection.
A further 15 different colours are on offer to perfectly match the inserts to the chosen leather colour, if desired. Upon request, the customer can develop its own lacquer colour or choose other skins to make the phone even more unique. Solid 18-carat gold inserts are also available in pink gold or yellow gold for a stunning effect.

For the final note of personalization, extensive engraving options make let clients literally make their mark on the rear camera plate, that matches the front frame housing, loud speaker and bottom bar in either gold plated stainless steel, pure gold, PVD finish, stainless steel, and a light or full diamonds setting.

And with extreme precision, two or three initials or full names in two types of calligraphy are laser-etched into the rear plates, with the possibilities of Chinese, Russian and Arabic alphabet.

Bespoke customization of Versace Unique gets even closer to the heart of what it is to be utterly unique.

The services that Vertu offers are unique, independent and carefully tailored to the specific needs and desires of each Vertu customer. Every service is integrated into the Vertu handset. At the heart of each of the services is Vertu Concierge, ensuring that Vertu is able to meet and exceed the expectations of its customers seamlessly.

Vertu Concierge

Offering luxury lifestyle assistance and enrichment, Vertu Concierge is an independent, tailored service, delivered directly to the customer’s handset. The service is accessed via a dedicated key on the phone, offering contact by voice call or email.

When a customer registers a Vertu handset, activating the Vertu Concierge service, they are offered an optional initial ‘fitting’ call. Whether this takes place immediately at the time of purchase, or at a time of the customer’s choosing, the fitting call is an opportunity to explain, in full, the Vertu Concierge service offering and to match the different Vertu Concierge options to the needs of the customer. This includes the establishment of individual preferences, the scope of the service they would prefer and importantly, the type of contact they wish to receive from Vertu.

Vertu Concierge offers the customer three different options for lifestyle assistance depending on a customer’s expected frequency of use. Vertu Concierge will suggest the service type best suited to that customer’s needs. Across all three of these services, Vertu Concierge’s core offering is its unparalleled ability to respond to a customer’s needs and offer appropriate experiences and opportunities.

The Vertu Concierge Classic service provides the customer with round the clock access to a team of lifestyle managers, situated within a network of global hubs covering all the major time zones including London, Dubai, Hong Kong, Tokyo, and San Francisco. Vertu Concierge also has managers on the ground in major destinations in order to build close relationships with specialist suppliers of goods and services specifically for Vertu customers. Their knowledge and insight into the locality ensure that they are able to offer the most up to date information about a customer’s chosen destination. Their expertise is shared with every Vertu Concierge Lifestyle Manager.

Many customers choose to use Vertu Concierge for their travel and accommodation requirements as Vertu has secured exclusive opportunities for its customers. Being entirely independent, Vertu Concierge can access the widest network of hotels, restaurants and airlines, and can therefore meet the exact preferences and expectations of their clients.

Vertu Concierge customers may also require assistance with purchases ranging from small luxury items to additions to their property portfolio. Vertu Concierge can draw upon appropriate experts in their fields to guide and support the customer thorough every step of the buying process or provide ideas and recommendations if needed, through to purchase and delivery. The dedicated retail team at Vertu Concierge ensures nothing is left to chance.

In addition to the classic level of Vertu Concierge, if more frequent use is anticipated a further service will provide the customer with a dedicated lifestyle manager. This dedicated manager, supported by a couple of adjacent colleagues, is able to more closely understand and proactively anticipate an individual’s potential needs and requirements, through an evolving, direct, one-to-one relationship.

Vertu Concierge is also pleased to offer a bespoke solution for the customer who uses the service on a multiple basis daily and has very exacting requirements for lifestyle management. Called Vertu Concierge Ultimate, this service is tailored to each customer and may range from assistance with a one off project to provision of a full time personal assistant for a designated period of time.

Providing dedicated and independent lifestyle assistance, 24 hours a day, worldwide, Vertu Concierge is available in English, French, German, Italian, Russian, Arabic, Japanese, Mandarin and Cantonese. Vertu Classic Concierge is included free of charge for one year from the date of purchase of a Vertu handset.

Vertu City Brief

Vertu City Brief is a highly curated and independent global digest of information covering more than 200 cities and destinations worldwide. Launched in September 2009, it is now one of Vertu’s most utilised services. Independently written for Vertu by experts in their respective fields, Vertu City Brief is available on Vertu handsets in English, French, German, Italian, Russian, Arabic, Japanese and Simplified Chinese.

Refreshed and updated on a regular basis, Vertu City Brief allows the user to hit the ground running on arrival in an unfamiliar territory or to explore new or exciting opportunities in their home town. Fully integrated with Vertu Concierge, bookings at the suggested restaurants or events can be made by via the dedicated concierge button on the customer’s Vertu handset.

The information for each destination within Vertu City Brief is split into the following categories: Protocol; The Knowledge; What’s On; Eat and Meet; Spend; Editor’s Choice. Within each category there will be recommendations for different occasions; for example should a customer be in New York for the day and require a dinner reservation, Vertu City Brief will offer a suggestion for dinner with friends and also dinner with clients. The Protocol category offers suggestions to make the customer feel in tune with their new location such as local greeting customs, preferred ways to travel and advice on tipping. Current exhibitions running at art galleries are updated as are new store openings and dates of local events.

If the customer does not see anything which exactly meets their requirements, Vertu City Brief is the perfect inspiration to begin a conversation with a Vertu Concierge Lifestyle Manager.

Vertu Select

Vertu Select delivers original articles selected to inspire, inform and entertain based on a user’s region, preferences and passions. Written by carefully selected global journalists, experts and organizations, the articles appear via the handsets RSS feed once a customer has registered their phone. Every article is independently sourced for Vertu, by Vertu, ensuring that customers receive the very best information, directly to the handset. Vertu Select is also the channel through which users receive information about unique opportunities and experiences, relevant to their location, which can then be activated via the Vertu Concierge service. Vertu Select is available in English, French, German, Italian, Russian, Arabic, Japanese and Simplified Chinese.

Vertu.me

Introduced with the launch of Constellation Quest in October 2010, vertu.me is a service that provides the user with a Vertu email account and effortless harmonisation of the device’s lifestyle and business tools. Should the customer choose, the user’s emails, contacts, calendar and task information can be automatically synchronised with Vertu’s secure servers, giving the benefit of protected back up of their data.

Vertu offers the consumer complete peace of mind. Should the handset be lost, this data can be retrieved and seamlessly downloaded to a replacement phone. The system also ensures that whenever the vertu.me account is accessed, whether from the phone, a home or office computer (PC and Mac) or via the web, this information is up to date.

Vertu Remote Assist

Currently available with Constellation Quest, Vertu Remote Assist is dedicated to providing technical assistance 24 hours a day and is a unique offering in the mobile phone market. Should a customer not be able to resolve an issue with a Constellation Quest handset via instruction from Vertu’s technical support team, with the user’s consent, a technician can remotely access the phone in order to resolve any technical or set up queries.

The first Vertu boutique was opened at Rue Royale, Paris in 2002. In addition, the products were made available in some of the world’s leading department stores such as Selfridges, Harrods, Galeries Lafayette and Lane Crawford . Other boutiques were opened in key locations around the world in the years that followed, including Bond Street, London, Via Montenapoleone, Milan, and Orchard Road, Singapore. The company’s retail reach has since dramatically increased, particularly in the last five years. As at February 2011, Vertu’s products could be purchased in more than 600 stores in 66 countries worldwide, including more than 80 Vertu boutiques.

The Baselworld trade show in 2010 saw the unveiling of a new global store design concept which has since been rolled out across the world. The new interior design draws much greater inspiration from the product range. When arriving at a store, the façade features an interpretation of a design element of the SIM card drawer in the Signature handset, a motif that is also incorporated in the inside of the store. The in-store counters are fashioned from brushed steel and soft black leather, both materials used extensively across the Vertu product range. Moreover, the Vertu V has been integrated into the shape of the legs, door handles to create a synergy between the products and their visual presentation. To complement existing Vertu store concepts instead of contrasting with them, warm grey and silver tones have been utilised.

The same attention to detail in product design and craftsmanship can be seen elsewhere in the new store design. The lighting for the display cabinets and window displays, for example, has been consultant designed to produce an effect that is much like natural daylight; this allows the consumer to see a more true representation of the product.

An introduction to the Vertu brand, services and products is provided by a new electronic brand book, the pages of which are projected onto a wall for viewing. The book provides an insight into the culture and values of Vertu as well as the product portfolio, should the customer prefer not to be guided by a sales consultant.

As commented by Perry Oosting, President of Vertu, “Vertu aims to enhance and enrich customers’ lives through the services and products we offer. This enrichment will now further extend to the experience in our stores with a focused, tailored approach to customer interaction.”

The MERIDIIST Communication Instrument travels the globe, with seven new models that define the character of each urban destination.

Seven cities, seven styles: From New York to Shanghai, Tag Heuer celebrates what it means to be a global citizen, striding across the meridians.

For over 150 years, TAG Heuer has crossed time barriers, serving at the forefront of international racing competitions to define fractions of a second and track the meaning of speed.

TAG Heuer Exclusive Editions brings the MERIDIIST back to its core identity.
Derived from the word Meridian, the MERIDIIST is an instrument designed to traverse global demarcations.

The distinctive combinations of fine skins, leathers, hues and finishes express through the subtleties of design the associations of each city’s history, architecture, and the energy of the people who live there the soul of these diverse centers of luxury and regional power.

All Exclusive Editions are equipped with a GMT function, allowing users to operate between dual time zones by base reference to Greenwich Mean Time, the universal standard based in the United Kingdom. Both Special Edition and GMT are engraved on the rear camera plate as a future collectors distinction.

Selected Cities, Selected Styles

Every material, leather or exotic reptile skin of the MERIDIIST Exclusive Editions is sourced within the strictest industry standards, from controlled breeding farms or certified wildlife areas. Mississippi Alligator from America in camel and grey; Scottish calfskin tinted black with a glittery finish; Varanus Niloticus (Lizard) in red; Argentinean Tupinambis Rufescens (Teju) in green, blue and burgundy; These supremely refined materials are sourced as globally as the cities their design represents.

GMT: London. As the reference point of GMT, against which time worldwide gains relative meaning, London is also a major financial and cultural centre with a civilized, intelligent buzz about town. The Gherkin Tower inspires this Exclusive Edition in grey Alligator and 316L Stainless Steel, recalling the bullet‐like strength of the Gherkin Tower standing distinctly against the city skyline.

GMT +1: Paris. In burgundy Teju contrasted with a 316L Stainless Steel core body, this deeply sophisticated combination symbolizes the red wine from the Burgundy region, that is just one of the rich cultivations and delicious delights in French gastronomy.

GMT +3: Moscow. This stunning display of red Lizard, against the black PVD finish on 316L Stainless Steel, recalls Moscow’s Red Square as the political centre of the city. The pure, ruby red lizard vibrates as the pure colour of power.

GMT +4: Dubai. Camel‐toned Alligator skin on the back battery cover of the Exclusive Edition evokes the earthy sand and arid desert of the region, while the 316L Stainless Steel body represents the advanced architectural structures of Dubai that stand strong amidst the vast and mysterious desert.

GMT +5:30: New Delhi. Opulent emerald green Teju and black PVD coated 316L Stainless Steel echo the majestic palaces and precious jewels of India. In the Hindu religion, emerald green also symbolizes abundant joy, faith and fertility.

GMT +8: Shanghai. The city’s name literally means Upper Sea, which inspired the selection of ocean blue Teju to represent the city that is sometimes called the Paris of the Orient. As one of the most dynamic cities in the world, its growth is stirring as deep as the ocean blue.

GMT ‐5: New York. The vivacious energy of Manhattan nightlife inspires this 316L Stainless Steel model with a black Calfskin battery cover. The leather is dashed with a glittery finish to represent the glamour and diverse dynamism that only the New York streets can provide.

Each model is exclusively engraved on the right side with the mention ‘‘Special Edition’’ and the name of the corresponding city.

This set of seven Exclusive Edition MERIDIIST Communication Instruments, in special editions, will be exclusively sold in TAG Heuer boutiques starting May 2011. Let the journey begin.